Gen-Z State of Beauty Report 2022

welcome to the 2022 gen z

state of beauty report:

then, now and next

what can you expect?

In this second installment of our Gen Z State of Beauty Report, Kyra & blended have joined forces to bring you exclusive consumer insights spanning the entire beauty spectrum - including Skincare, Fragrance, Makeup and Haircare.

what sets the gen z state of beauty apart?

As the Home of Creators, we approached this report from a unique vantage point – one that decodes beauty from the POV of both Gen Z consumers and beauty creators alike – both of which are truly shaping this industry day-in-and-day-out.

here's a sneak peak at what's inside


are buying a new product they discovered online every two months or more


found their skincare journey is very much linked with their overall wellness and personal wellbeing


said a beauty creator from another sex is just as influential as one from their own


learn the most about skin maintenance on TikTok compared to other social platforms

unlock state of beauty in just under 10 seconds!