In this second installment of our Gen Z State of Beauty Report, Kyra & blended have joined forces to bring you exclusive consumer insights spanning the entire beauty spectrum - including Skincare, Fragrance, Makeup and Haircare.
As the Home of Creators, we approached this report from a unique vantage point – one that decodes beauty from the POV of both Gen Z consumers and beauty creators alike – both of which are truly shaping this industry day-in-and-day-out.
are buying a new product they discovered online every two months or more
found their skincare journey is very much linked with their overall wellness and personal wellbeing
said a beauty creator from another sex is just as influential as one from their own
learn the most about skin maintenance on TikTok compared to other social platforms