welcome to the 2022 gen z
state of beauty report:
then, now and next
what can you expect?
In this second installment of our Gen Z State of Beauty Report, Kyra & blended have joined forces to bring you exclusive consumer insights spanning the entire beauty spectrum - including Skincare, Fragrance, Makeup and Haircare.
what sets the gen z state of beauty apart?
As the Home of Creators, we approached this report from a unique vantage point – one that decodes beauty from the POV of both Gen Z consumers and beauty creators alike – both of which are truly shaping this industry day-in-and-day-out.
here's a sneak peak at what's inside
40%
are buying a new product they discovered online every two months or more
40%
found their skincare journey is very much linked with their overall wellness and personal wellbeing
69%
said a beauty creator from another sex is just as influential as one from their own
37%
learn the most about skin maintenance on TikTok compared to other social platforms
In short, the Gen Z State of Beauty Report is everything thing you'll need this year when it comes to beauty and Gen Z.
